A story of a young woman who didn’t like itchy sweaters…
Chloé de Bailliencourt clearly remembers what she liked and what she hated as a child.
To her liking were swirling skirts and endless play on the beaches of the Basque coast as well as moments spent with her mother hunting for an unusual object or unique toy.
True treasure hunts these searches gave her a taste for weathered objects, things that have lived, and particular materials.
Chloe has always loved drawing and making clothes, it's her passion, and a second nature. Although this passion ran in her family for generations, as a young child she could not imagine that one day she would create her own fashion label.
Yet later on she took on the challenge and enrolled in the Duperré Superior School of Applied Arts in Paris and then Saint Martin's School of London.
Here she learnt a commitment to excellence and a technical mastery that gave substance to her instincts. In 2000 Chloe joined Petit Boy, and took artistic direction of "Contre Vents et Marées."
Following this great experience, she decided in 2005 to stand on her own feet by establishing her brand for kids.
This decision proved a return to her roots, as Chloe moved close to the port of Ciboure into a former machine shop warehouse. It is in this improbable environment, Spartan, crowded with large machinery that Chloe began the development of Arsène et les Pipelettes
A first collection of children’s clothing was born, and starting with a handful of customers in France, the adventure began.
A baby collection was born only 3 years later upon the birth of her first child. Before she didn’t dare not knowing how to approach such a collection. Motherhood made everything easier.
In 2011 Arsène et les Pipelettes opened its first boutique in the Basque country in the city of Bayonne.
In 2012, a second boutique opens in Saint-Jean-de-Luz, in the former library of the city.
In 2015, 3 cities join the party, Bordeaux, Toulouse and San Sebastian in Spain.
In 2016, à nous Paris ! The sets shop in Paris in the lively Batignolles area.
A 7th boutique opens in Neuilly-Sur-Seine, followed in 2017 by Bilbao in Spain, Lille and Nantes in France.
In 2018, Hossegor and Bruxelles shops open.
And in 2019, Biarritz !
Today, the brand has over 150 outlets worldwide. In France, of course, but also throughout Europe: London, Brussels, Madrid, Milan, as well as in Asia, and newly in 2012, the United States! It’s Arsène et les Pipelettes peaceful and playful version of the Wild West.
The universe of Arsène et les Pipelettes : art and material
In the image of its creator, Arsène et les Pipelettes promotes a contagious spirit of good humor and charming insolence.
The brand revolves around the world of a shy little boy playing tough guy and a number of very talkative little girls who like swirling skirts.
La recette d’Arsène et les pipelettes pourrait se résumer en 3 ingrédients :
The recipe for Arsène et les Pipelettes can be summarized into three ingredients:
• patinated colors: harmonies of white, gray or mocha, creating a faded mood for a vintage effect. When the brand uses shades of blue, red or green, the colors are always "immersed in." The fabric is stained in its natural form, lending it a softer color and a special patina once sewn.
• Refined fabrics: washed linens, fine jersey blends of cashmere, corduroy, cotton voile and lace.
Fine materials, impeccably cut yet dotted with color, and printed with cheerful motifs.
• A sense of humor, charm and a touch of insolence: T-shirts printed "smug", "tough guy," or "I'm a chatterbox" ...
Far from rigid cuts and pretty but itchy fabrics, Arsene et les Pipelettes clothing is comfortable and easy to wear.
The Arsene et les Pipelettes brand brings, to those shops which distribute its products, an atmosphere of youthful leisure, walks in the woods and holidays at the beach.
Arsene and Pipelettes is a 100% French creation and its manufacturing is mainly in Europe (Portugal) and secondarily in India and Morroco.